Cultivated Clarity
Working together to bring clarity to your business workflows
Let’s simplify your systems so your business runs smoother—and you can breathe easier.
ABOUT Ashley
Hi, I’m Ashley. My husband and I operate Lakefront Building & Design, a custom home building company located in northern Wisconsin. I’m also the founder of Cultivated Clarity, where I help small business owners in the construction industry bring order and simplicity to their everyday operations.
Running a business can feel messy—especially when you’re balancing projects, people, and clients (and in our case, four kids at home too!). Through Cultivated Clarity, I help business owners create clear workflows, refine processes, and build systems that actually make sense for how they work. Whether that means mapping out internal procedures, setting up better communication tools, or fine-tuning project management software like JobTread, my goal is to make your business feel organized, efficient, and manageable.
My approach is straightforward and grounded in real experience implementing change in our own company. I believe clarity creates confidence—and when your systems work, everything else starts to fall into place by design.
Find confidence in clear workflows and organized processes that actually work for you.
My SERVICES
Workflow & Systems Mapping
Behind every smooth-running business is a clear process. I help you step back and look at how your business actually operates—from client onboarding to project closeout—then create simple, repeatable workflows that save time and reduce stress. Together, we’ll streamline your systems so your team knows exactly what to do and when to do it.
Operational Consulting & Process Refinement
Sometimes your systems aren’t broken—they just need a little tuning. I work with you to identify bottlenecks, simplify communication, and create practical procedures that make daily operations run more efficiently. My goal is to help you feel organized, confident, and back in control of your business rhythm.
JobTread Setup & Customization
JobTread is a powerful platform—but only when it’s tailored to your business. I help construction professionals and small business owners set up, customize, and fine-tune JobTread to fit their workflow. From template organization to process integration, I make sure the software works for you, not the other way around.
Want to learn more?
Follow the link below to book a 20-minute introductory call. We will chat to see where you’re at, what support you need, and whether we’re a good fit.
No pressure, no charge.
Cultivated Clarity 